Three pilot deployments of the DISPL solution were successfully installed across major UAE retail locations, demonstrating how interactive displays combined with AI-powered analytics can transform in-store engagement.
Before, brands relied on sell-through numbers and periodic store visits to understand performance. These methods show what is sold, but not why. They reveal nothing about the people who stopped, looked, and walked away. DISPL changes this. Every product zone equipped with the platform becomes measurable in real time. During the MOZA pilot, the platform tracked that 31% of visitors engaged for more than 6 seconds. The average attention time reached 30 seconds, and visitors returned to the stand an average of 3 times. Over 800 people spent more than 15 seconds interacting with the display. This is the difference between "the stand looked busy" and a precise engagement profile a brand manager can take to a planning meeting. The Logitech pilot proved that screens are not required to get this data. Running in analytics-only mode, it captured a 32% engagement rate and 3.5x repeat visits over just 4 days. Brands exploring visitor insights before investing in digital signage can start here.
DISPL recognizes visitor demographics in real time: age group, gender, and even facial expressions. This data lets brands and retailers answer questions that previously required expensive market research: • Which audience segments spend the most time at a given product zone? • Does the actual visitor profile match the target audience for the product line? • Should content, pricing, or product assortment be adjusted for a specific location? With this information, brands can tailor on-screen messaging to the audience that actually shows up, test different content for different demographics, and make product placement decisions backed by data rather than intuition.
The Targus deployment at Virgin Megastore illustrated how offline data feeds into a broader retail strategy. Alongside the in-store pilot, ASBIS developed enriched product content for the Targus collection on the Virgin Megastore Online Store: high-resolution images, detailed descriptions, and visual galleries that help online shoppers understand each product in context. Running DISPL in-store and enriched content online at the same time creates a connected brand experience across both channels. In-store analytics show who engages with the product in the physical store. Online content is built to convert that same audience when they browse later. The two reinforce each other.
DISPL's real-time data supports decisions beyond marketing: • Staffing optimization: visitor flow and peak-time data let retailers match staff schedules to actual foot traffic • Space allocation: engagement metrics across brand zones help retailers assign floor space based on measured visitor interest • Content performance: contact frequency and attention duration provide concrete numbers for evaluating in-store advertising