Digital Totems in Retail

Challenge

In a highly competitive retail environment, the store faced several challenges:

• Customers often passed by promotional zones without noticing offers
• Printed POS materials were outdated quickly and difficult to manage
• Limited floor space required compact yet impactful solutions
• No clear way to measure customer interaction with in-store content

Retailer needed a solution to:

• Instantly attract attention
• Communicate promotions and product benefits clearly
• Fit seamlessly into different store zones
• Be centrally managed and measurable

Solution: Prestigio Solutions Digital Totems

Prestigio Solutions 55″ Vertical Indoor Digital Signage 4K totems provide a flexible and effective in-store communication tool for electronics retail. Vertical digital totems act as dynamic visual touchpoints that support branding, promotions, and product education throughout the retail space.

Key Benefits

• Vertical screen format is ideal for storytelling, lifestyle visuals, and product narratives
• High-brightness 4K display ensures excellent visibility in busy retail environments
• Modern, premium design enhances the overall store image
• Dynamic digital content outperforms static POS materials
• Centralized CMS management enables real-time content updates
• Scheduled campaigns by time, day, or promotion type

Expected Business Impact

Based on common retail digital signage performance benchmarks, electronics retailers using vertical digital totems can expect the following results:

📈 Customer Engagement

• +32–38% increase in dwell time in areas with digital totems
• Up to +45% more visual interactions with promoted products

🛍️ Sales Performance

• +18–24% increase in sales of products featured on digital totems
• +12–16% uplift in impulse purchases
• Digital campaigns convert up to 1.6× faster than printed POS materials

👣 Traffic & Attention

• +20–25% improvement in customer attention and engagement
• Better guidance of customer focus toward priority product categories

⚙️ Operational Efficiency

• Up to 70% reduction in time spent updating in-store promotions
• Zero printing costs for campaign changes
• Content updates completed in under 5 minutes via centralized CMS

🎯 Marketing & Analytics

• Ability to run time-based and product-specific campaigns
• Clear insights into which messages perform best
• Foundation for data-driven in-store marketing decisions

Conclusion

Prestigio Solutions Vertical Digital Totems help retailers transform in-store communication into a measurable sales and engagement channel. By implementing vertical digital totems, retailers gain:

• Higher customer engagement
• Stronger product visibility
• Faster promotional conversion
• Lower operational costs
• Scalable, future-ready in-store marketing