/ Digital Signage in Electronic retail

Digital Signage in Electronic retail

A retail store is a place where customers come to buy products. But only incredible or unusual experiences may force them to return. The store's ambiance plays a significant role in attracting and retaining customers. The use of video walls has become a must using technology in retail stores which creates an immersive shopping experience. Learn the benefits of using Prestigio Solutions in a retail store.

Case Study:

To meet the challenge of attracting and retaining customers in the Prestigio Plaza offline retail shop in Limassol, Cyprus and increase sales there were implemented several solutions. Below you can find several challenges that were solved with Prestigio Solutions.

Eye-catching solution for entrance area

Problem: Create an eye-catching advertisement source visible even in direct sunlight.
Solution: Prestigio Solutions LED Video Wall built according to customers request.

REALIZATION

First and the main point of attraction - LED video wall, which was installed at a strategic location at the entrance of the store. The main goal is to catch customers’ attention with sharp and vivid images, distribute ads and product content. LED technology allows the building of bright and seamless video walls of any size and configuration. It also has the best viewing angle and makes content be visible even in direct sunlight. The entire solution consists of:

Prestigio Solutions LED Video Wall

3 by 1 meters with 2mm pixel pitch – the main point of attraction at the entrance area of the retail shop.

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Management system

Based on Displ software - specially developed own system of remote control and monitoring of content.

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Digital signage for limited spaces

Problem: Needed to highlight products at the shelfs throughout the store in a limited space of 65x700 cm.
Solution: Implement Prestigio Solutions LCD Video Wall 55” panels in architecture 1x7

REALIZATION

Prestigio Solutions LCD video walls is a perfect match if you need Digital Signage for limited space. This solution is perfect to build long video walls above the shelves, which attract attention to the specific store area. The entire solution consists of:

Prestigio Solutions LCD Video Wall

Prestigio Solutions LCD Video Wall 55” panels in architecture 1x7. Supplemented with Prestigio Solutions Windows Hello Camera to collect audience analytics.

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Management system

Based on Displ software - specially developed own system of remote control and monitoring of content.

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Convenient control system for all audio-visual solutions

Problem: Create convenient control system for all audio-visual solutions.
Solution: Installation of Displayforce content management system.

Price management and inventorization

Problem: Save costs and time for price management and inventorization.
Solution: Implementation of Prestigio Solutions electronic price labels system. Contact us to learn more.

Resume:

In overall, implementation of all the mentioned above solutions helped not only increase traffic, conversion into sales but also to understand the whole sales funnel based on online and offline analytics. Now it is known: who the traffic in the store is; detailed socio-demographic portrait of clients available; and all the in-store campaigns can be measured. Thus, a usual offline store has transformed into a marketing tool, where you can run targeted marketing campaigns based on collected analytics and grow sales results.

Article ids-electronic-retail

Digital Signage in Electronic retail

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